I Want To Know How Much Of Charmin’s Revenue Comes From Single Roll Sales

Who is the target market for the single roll of toilet paper?  I’m trying to envision a scenario where I would only buy a single roll of toilet paper, and I’m not having much success.   It’s not like I’m gonna finish the roll and be done with toilet paper as a product.  Once a customer, you are a customer for life. And for that reason, I can’t understand this being offered as a product line.  When would you only need to wipe yourself for an abbreviated period time?  Nowhere, and especially not near a California Pizza Kitchen earlier today.


Special Thanks To Bryan Prouse who always waltzes right past the single rolls and straight to the 24-pack.

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